Market Tracking & Sizing

Identifying potential buyers of products or services for your business within a given market


Our market track & sizing services help organisations to estimate the ROI and extent of profit they potentially could earn from new business, product or service


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MARKET TRACKING AND SIZING

Sizing addressable market to identify the segments interested in your business

What are market tracking & sizing Services?

Through this service we estimate the size of the total market & the addressable market as it answers the foremost query whether market is big enough to be interested in your products or services. This is done through a host of exercises which involves market sizing & forecasting, opportunity analysis, trend analysis, need assessment, value chain analysis and finally the pricing aspect.

  • Market sizing & forecasting
    • For any business without assessing a potential market any product design or service strategy will go for a toss. Therefore, it is important to understand the domain of consumers who are willing to pay for your products & services.
  • Market opportunity & analysis
    • This comes as a follow up step post assessment of the size of the market so that you are clear with the focus segments & exactly have the hang of drivers which would lead to growth surpassing the competition
  • Trend analysis
    • It is quintessential to be in sync with the emerging trends in the market so that the product inventory & service class could be oriented in line.
  • Need assessment & value chain analysis
    • Holistic understanding of how to tailor your product, services & promotion to suit the needs of new market is vital for the success of your business. This shall be coupled with an optimum channel strategy through value chain analysis to be a specific about the intermediaries that you use for your business
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How we discover opportunities your competitors are missing with accurate market sizing?

Eninrac's market track & sizing services help organisations to have clarity on the scope and scale of their aligned market opportunities through rigorous market sizing. The exercise includes much more than potential customers in a given market or revenue & profit potential over a period of time. It typically also involves full competitive landscapes with strengths & weaknesses. Thus, it is not only enough to know that market opportunity for business is large enough but also the extent of effort which shall be required to dislodge the competition entrenched. We educate our customers through following key exercises designed specific for market track & sizing

  • Focus your resources on best market opportunities
    • There has to be a complimenting set of market opportunities existing for your products & services and our domain specific experience enables businesses to channelise resources in order to focus on the low hanging fruits
  • Learn the secrets to unseating competition even before you start
    • Our experience tells us that preparedness is ideally suited to design any product or orient any services therefore, it is important to learn what competition is doing even before entering into the planning phase of the product so that "differentiators" are clear & easy to identify
  • Accelerate market entry & mitigate market headwinds
    • Through our market track & sizing services we ensure that your business not only penetrates the right segment of the market but also secures sustainable growth at right pace and is robust enough to survive headwinds through disruptions & downturns

Explore new opportunities with accurate market sizing

If you are not familiar yet with our market track & sizing service benefits, here's an overview:


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Utilise our market sizing service to gain quick hits

This option is ideally suited for organisations that are looking for a fast tracked market size for their products.

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Better assessing the total addressable & serviceable market

We partner businesses to develop bespoke approach that builds on latest & most accurate company information so you can understand ROI on any strategy which helps you better discover the total addressable market & served available market (SAM) and realistically service obtainable market (SOM).

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Enter new markets with confidence

Through our services we establish sales potential that will allow you to create business plans that can set you up for success in a new market before investing heavy in resources

More market research, advisory & consulting services to discover

At Eninrac, we offer a wide range of market research, advisory & consulting solutions, from Business Intelligence to Benchmarking services. We put ‘search’ in research to help expand your business with ease. Discover all the possibilities now.

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Advisory & Consulting Services

Eninrac advisory & consulting services identify and qualify all opportunities offered by market discontinuities. Whether you are looking to maximize operational efficiency or invest in business growth, our experts can guide you through the process.

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Strategy & Innovation

Through eninrac's strategy & innovation services your business shall develop an approach that's thorough, action oriented & in semblance with debate and ambiguity.

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Transformation & Sustainability

For any successful transformation it is important to promote productive behaviour and skills which energise organisation's work force in a manner to achieve sustained results.

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Training & Pro-Bono Services

We support our pro-bono clients in exactly the same manner as we do for our standard clients offering full length and breadth of our services. Further, we don't only endeavour to train but provide an environment where people at businesses can learn, adapt, think & apply.

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