It stood as an imperative for the industry to develop a wholistic understanding of the solar rooftop clusters in order to understand the envelope opportunity under short, medium and long term and covering MSMEs, Commercial Consumers, Large Industries, Education Sector, System Integrators & EPC Players across the country.
The client wished to understand the exploitable solar rooftop potential and its outlook on a state wise basis along with the quantum of the volume which shall face competition from open access market transactions given the implementation of GOAR.
The client wished to identify the exploitable solar rooftop capacities to be upcoming with an outlook for C&I consumers across 15 Indian states – Andhra Pradesh, Chhattisgarh, Chhattisgarh, Gujarat, Haryana, Tamil Nadu, Telangana, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Uttar Pradesh, Punjab, Rajasthan , Odisha & West Bengal. The targeted C&I categories that client was interested in were – Chemical, foundry, rice mills, pharma units, cement units, warehouses, leather producing units, plastic producing units, machine tools, wooden products, coir, mixed minerals, brick industry, hand tools, oil mills, textiles, glass & ceramics etc. with respect to their electricity usage pattern and connected load.
The realization of the potential of RTS will take some on ground factual understanding for the developers to bridge the gap of capacity additions pace in the country. To RTS market in a regional dynamism exists wherein the market is flooded with small unorganized players who pose significant competition in certain end use category with repeat orders. Moreover, the regulatory & policy environment across the state’s (due to concurrent structure) does not hold similarity and has specifics to it w.r.t to development models of RTS whether on RESCO or CAPEX. Therefore, factoring this a holistic potential assessment of RTS potential was required with a split across the key industries and on a state-wide basis which shall make the approach to go-to-market (GTM) strategies for the market players an easy job. Keeping this in mind the domain specialists and market research experts at eninrac consulting thought to conduct a detailed “Voice of Consumer (VoC)” survey on pan India basis adapting a cluster-based approach for RTS uptake at an augmented pace in the country.
Post the VoC inputs our domain specialists and eninrac Knowledge Grid (KG) experts will involve in a detailed D2I (data to information) model to separately assess the market potential on state wise basis. This shall be followed by cluster & solar rooftop potential (MW) identification for regional basis for:
SME’s & Industrial Consumers Covering
Large Commercial Retail Consumers Covering
Education Consumers Covering
PSU Sector Consumers Covering
Apart from the above objective the key findings of the market research upon RTS shall be oriented to unearth the key barriers impacting the business growth coupled with lending scenario through a detailed consumer-based experience track.
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