Market Response

Eninrac team was engaged by the firm to examine business opportunity and market size in the after -service segment in Indian and SEA. The client collaborated with us for examining the opportunities in the Indian industrial services market ,spares and after services market in the area of renovation & modernization, repairs & maintenance including O&M in captive power plants, steel plants, fertilizer plants & petrochemical plants. The study was done in order to track the underlying business opportunity, market size, market competition and strategize the market capture moves by our client in the renovation, modernization, repairs and maintenance market across varied industrial segment

Scope of the study –

The need of our client was to evaluate the industrial services market in India and Southeast Asia which is inclusive of services related to renovation and modernization, repairs, operations & maintenance. The scope included holistic understanding of the sector and market assessment for our client concluding with a entry strategy and business development plan. The coverage of the scope can be seen below - 

Objective 1. Our client wishes to diversify into industrial services market and proposes to leverage its brand value, established credentials and recall in the market

Objective 2. Our client wishes to target the ultra-premium or premium segment and the companies of standing as well as good Corporate Governance.

Objective 3. Further, our client wishes to explore such end to end services where comprehensive smart solution in terms of services can be provided which can be an USP for the company

Objective 4. Also, the client is not interested in any investment which happens in the ESCO model and hence the service segment identification process is required to factor upon the same

Objective 5. On broader perspective the opportunities for the client shall typically include projects related to augmentation, upgradation, relocation, repairs & maintenance, renovation & modernisation

Objective 6. Client wishes to explore the opportunities in the Captive Power plants (CPPs) segment in companies having high standard of Corporate Governance such as select Cement Plants, HINDALCO, HZL, etc.

Objective 7. Further the clients wishes to understand opportunities in rolling mills linked with the eco- system of big steel plants allied steel manufacturers i.e. the vendors of the bigger steel plants

Objective 8. Apart from the sectors highlighted client is also interested fertilizer segment and is keen on exploring opportunities with companies like IFFCO, KRIBHCO, Nagarjuna Fertilizers, RCF, NFL, Chambal Fertilizer, Deepak Fertilizer, GNFC etc

Objective 9. In the Petrochemical segment, client wishes to explore opportunities in companies such as GAIL, HPL, Manali Petrochemicals, IOCL, BPCL, HPCL, MRPL, BRPL, Tamil Nadu Petrochemicals, etc

Objective 10. At this stage the client does not envisage any technical – commercial study to be undertaken for the viability assessment of the target product or services

Objective 11. The client is also interested to understand the products and services which the target segment client’s wishes to offer to the target customer and wishes to understand the response, issues and challenges, sectoral and regulatory issues, possible way forward based on the agency’s discussion with the potential target and their understanding of the possible requirement or expectations from the target customer

Service Module Employed – Market Research

Through our Market Research (MR) vertical we help organisation into a dynamic enterprise through actionable services. We offer innovations which enable clients with faster and efficient deployment. From research and consulting, articulation, and development, to implementation and support, eninrac can architect effective services employing solution accelerators for distinct businesses.

For this engagement we employed our “Research & Consulting” division to conduct a deep dive study and garner an effective solution for the client. Through our market research vertical, we assist our clients to make wise strategic and investment decisions by providing them reliable data, identified target market for their business that improves decision making. We utilize industry leading knowledge to drive organization’s strategy. We help our clients to translate market insights and big data into concrete solutions that drive above the market growth. To develop deep understanding for the client we employ both the primary and secondary research and a range of quantitative and qualitative marketing research approaches plus big data techniques that are both innovative and pragmatic in nature and helps sharing simplified insights to the client.

Solution Driven