Client Result Success Story - Product Strategy

PRODUCT STRATEGY – ANY NEW BUSINESS SECTOR GRABS ATTENTION AND HENCE REQUIRES A BOTTOM UP APPROACH

Growth Strategy_enincon One India’s largest sponge iron producers was interested in learning the market potential for the electric vehicle market in the country. The buzz around the EV’s is gripping the country and hence client wanted to gain insights upon the charging infrastructure market and its scope under short, medium and long term. Apart from this client also engaged enincon services in learning the market dynamics for setting up charging infrastructure stations coupled with intermittent challenges involved.

enincon’s support helped India’s largest sponge iron producing player to gain market insights for the electric vehicle charging infrastructure market in the country.

Reaping benefits from the experience and expertise of enincon’s team the client capitalized on their significant opportunity in establishing EV charging infrastructure and also explore the chance of being an integrated service player with storage into consideration.

To work for a market which is gaining trajectory in an upturn manner it is important to focus upon the growth levers and low risk zones to pull up the opportunities to compete. In this process enincon identified following as the approach:

Assessed category wise e-mobility chargers market in India: Our team aligned the goals for the execution of the engagement to meet the client expectations.
Identified exact specification for different vehicle category: enincon also identified the exact specification required for distinct vehicle category like PHEV & BEV and for all load category
Future market potential of Level 1 & Level 2 Charging in India: enincon also suggested that which kind of chargers shall be more adaptive in the country and which one they should chose to invest in so that their profitability is maximum.

enincon suggested following to the client while designing their product to offer the charging infrastructure market:

Pricing: The price band in which the chargers were put upon have to have a well crafted pricing approach and should factor regulatory interventions, purchasing parity and other macro economic factors
Identification of right customer: enincon encouraged the client to establish a robust marketing channel to learn about the right consumer mix for their products and services
Continuity in Product Innovation: As electric vehicle market in India is in nascent stages in the country the products & services of the allied value chain shall also witness heavy flexibility and hence innovating upon them is a must.

enincon’s support enabled the client to save in terms of investing billions without proper & holistic understanding of the EV charging infrastructure market. With a settled fore in the sponge iron market space the client also wanted to top the this new market segment and strategies to make a niche for the client was also contrived.

HOW WE DO

Product Strategy – Any new business sector grabs attention and hence requires a bottom up approach

In highly competitive market it becomes necessary to hedge the risk involved in fresh investment. One of the most important facet to limit the investment is designing a holistic product strategy factoring manufacturing capabilities, pricing, discount margins and vendor base
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Client Result Success Story – Product Strategy

PRODUCT STRATEGY – ANY NEW BUSINESS SECTOR GRABS ATTENTION AND HENCE REQUIRES A BOTTOM UP APPROACH

HOW WE DO

Product Strategy – Any new business sector grabs attention and hence requires a bottom up approach

How can we help you?

Related Consulting Services

Related Industries

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