PRODUCT STRATEGY – ANY NEW BUSINESS SECTOR GRABS ATTENTION AND HENCE REQUIRES A BOTTOM UP APPROACH
One India’s largest sponge iron producers was interested in learning the market potential for the electric vehicle market in the country. The buzz around the EV’s is gripping the country and hence client wanted to gain insights upon the charging infrastructure market and its scope under short, medium and long term. Apart from this client also engaged enincon services in learning the market dynamics for setting up charging infrastructure stations coupled with intermittent challenges involved.