Client Result Success Story – Product Landscaping

Working in association with the client which is a 10 billion dollar start-up that brings together one of the broadest product and service portfolios of the renewable energy industry in India, enincon suggested and designed product strategy for them. Key highlights of the suggestions are below:

• Demarcated Competition Landscape for client: As client was in need to evolve a better product design and pricing strategy, learning about the competition was a must. Our sector specialist hence combined with team of client to design the entire product landscape.
• Designed a pricing heat-map: We created a heat-map for main product line of the client along with distinction of price pointers spread across verticals of domestic manufacturing and imports.
• Cost Break-up involved in logistics: In addition to the product price break-up the split involved in logistics was also documented to demarcate the extended pricing involved in logistics of product transport. This aided the client to have a contouring done for the product.